Why the Voice of SMBs Matters: Behind the Scenes of Our New Report

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We don’t have to tell you that sales and support leaders don’t have it easy these days. Chances are that your team is small and your budgets are tight—and your holiday break probably could’ve been a few days longer. 

So how can you leverage industry-leading technologies, get strategic, and set your team up for success (and hopefully a lot less stress) this year?

That brings us to our new report, The Voice of SMBs 2024. A compass to guide your growth adventure, it’s informed by small and medium-sized businesses and shows you how to not just nurture your numbers but also how to grow your people power. 

“For this report, we handed SMBs the mic and empowered them to speak up about their challenges and opportunities. The result? A resource-packed guide with actionable insights and tips that will help you problem-solve, adapt, and respond to the shifting business landscape you find yourselves in,” says Aircall CEO Scott Chancellor. 

With the correct strategies in place, SMBs can unlock significant advantages. But this first means abandoning the idea of growth at all costs. It may not be a sexy idea—especially for investors, who often like to hear about shiny high-growth metrics before they choose whether to front the cash. But it can drive something that is even more appealing to them: long-term returns. 

Just take sales as an example of this evolution—it’s no longer a department defined by a leaderboard and short-term wins. It is a GTM (go-to-market) team that understands its part in the ecosystem of the business, building relationships with prospects off the back of getting to know their problem, their business, and their needs. But while acknowledging this is one thing, knowing where to start is quite another.

At Aircall, we believe in accessibility—whether introducing a new concept or an innovative new feature, our mission has been finding the right time to deliver it and making it simple and effective enough to maximize its use. 

Our report, The Voice of SMBs 2024, features four key insights from sales and support leaders at small and medium-sized businesses. The actionable tips throughout are guaranteed to take the stress out of leading your team so you can focus on what matters most—connecting meaningfully with customers and prospects, fostering team engagement, and ultimately, growing your revenue. 

Ready to start your growth journey? Dive into our report to get started. 

Published on January 25, 2024.